Sephora inside JCPenney to open in Sedalia this week

Sephora, the leader in global beauty retail, and JCPenney, one of America’s leading retailers, are opening a new location inside JCPenney at Thompson Hills Shopping Center on Friday. The first 100 clients to show up at the grand opening will dip into the stash of Sephora inside JCPenney gift cards with mystery values worth up to $100. Plus, Sephora is giving away 650 gift bags stuffed with samples.

“We are excited to introduce Sephora inside JCPenney to the Sedalia community,” said Caitlin Fisher, beauty manager. “Sephora is the world’s best international beauty concept and customers will enjoy having a diverse collection of popular and cutting edge brands of makeup, skincare, fragrance, bath and beauty accessory products all at their fingertips.”

The new 1800-square-foot Sephora inside JCPenney location, situated prominently in the center of the store, will have close to 50 brands. Clients are encouraged to learn, play and get inspired by trying everything from lip glosses to blushes, skincare to fragrance.

Product consultants with Sephora inside JCPenney are well educated in the beauty business. Rigorously trained in Sephora educational programs focused on skincare and general beauty, they offer a completely non-biased approach when recommending products.

Makeup lines such as BITE Beauty, Cover FX, Make Up For Ever, NARS, Smashbox and Urban Decay, skincare lines including Kate Somerville, Marula, Murad, Ole Henriksen, Origins, Peter Thomas Roth, Philosophy, Shiseido and Supergoop as well as fragrance offerings from brands such as Dior, Dolce and Gabbana, Gucci and Marc Jacobs will be available in Sephora inside JCPenney. Plus, Sephora has its own collection of makeup, tools and accessories, and a skincare collection.

Clients in need of a new look can visit Sephora inside JCPenney for a 15-Minute Mini Makeover at the Sephora Beauty Studio from makeup and skincare experts who are available to help master a new beauty look in minutes. Complimentary services offered include: Smoky eye, contour, polished brows, correct and conceal, flawless foundation and color IQ, blush and bronze, essential eyeliner, perfect lips, and everyday eye.

JCPenney began teaming with Sephora in 2006. The Thompson Hills Shopping Center location brings the number of Sephora inside JCPenney locations to 546.

The new location, 3159 W. Broadway Blvd., will be open from 10 a.m. to 9 p.m. Monday through Saturday and noon to 6 p.m. Sundays.

Release courtesy of Sephora inside JCPenney

Release courtesy of Sephora inside JCPenney

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