Cricket Wireless opened its Sedalia location at 3040 W. Broadway Blvd. July 22 with a goal of opening 100 stores in Missouri by the end of the year. The new store has a total of 2,000 square feet with 550 square feet of retail floor space.
Cricket was purchased by AT&T two years ago and is an authorized agent of Gateway Wireless, the company’s Territory Sales Manager Matt Ousley, of Jefferson City, said last week. The Sedalia store is No. 30 for Missouri.
“When (AT&T purchased Cricket), they switched them from an older technology called CDMA to a new technology that AT&T uses, called GSM. In doing so, it opened up all the networks,” Ousley said.
“So, anybody who walks into a Cricket store and gets Cricket service through us, they actually operate through the AT&T network,” he added. “They are not slowed down, they are not throttled. It’s literally like walking into the corporate store, but getting a much better deal on your service.”
He noted that Cricket stores are “popping up” all over the U.S. The local store is a franchise of Gateway Wireless based out of Crystal City.
“We are about to open in Warrensburg too,” he added. “They started in Crystal City with one store a little over a year ago and now he’s opening No. 33 (in Warrensburg) real soon. It’s a quite quick growth and expansion.”
Ousley said there is no contract with Cricket and no credit check or deposit. He also said the store offers a wide array of services with four different plans ranging between $40 to $70 a month.
“Depending upon how much high-speed data somebody needs,” he added. “It’s unlimited Internet, actually, on all of our plans. It’s 4G LTE, the same as corporate AT&T.
“A couple of the perks with us is we have a multi-line discount,” he added. “People can come and get five lines with five gigabytes of high-speed data, unlimited talk and text and they pay $150 a month, all taxes and fees included.”
The store also sells a variety of phones, ranging in price from $10 to $750, plus an array of tablets and iPads.
According to Ousley, traveling is made easy with Cricket Wireless.
“Travelers love us,” he noted. “One perk of Cricket is that we have international roaming for North America. If you go to Canada or Mexico you can actually just take your phones with you, if you’re on the $50-a-month or higher plan and there’s no additional charges. You can use your phone in Canada and Mexico like you use it here.”
Cricket offers business and corporate lines.
“A lot of times corporate lines are a lot more expensive than personal lines,” he said. “Our’s is the same price. So, a company can come in and get as many lines as they want to get and they can capture huge discounts.”
The store also carries an assortment of accessories including those that are environmentally safe.
“We have green accessories,” he noted. “We have solar-powered battery chargers. You don’t need to charge it, just throw it on your dash and it will charge your phone as you go, without a power source. We are always looking for new things to put on the market like that.
“With Cricket being a green company, we live that lifestyle,” Ousley added. “Green is energy reduction, we don’t do a lot of paperwork here, we don’t waste a lot of paper. A lot of what we do is digital. Because of that, we always try to find ways to help.”
Ousley stressed that Cricket enjoys giving back to the community such as donating to Relay for Life, Toys for Tots, the Boys & Girls Club and to food pantries. The local store will follow suit.
“This company gives back a lot,” he said, “Recently we cleared out, just in central Missouri, nearly $1,400 worth of products and donated them to Goodwill.
The store has four employees including Manager Kassandra Cannon.
“I’m excited to see what the Sedalia market brings,” Cannon said.
Cricket Wireless is open from 10 a.m. to 7 p.m. Monday through Saturday and from noon to 4 p.m. Sunday. For more information, call the store at 816-287-9096.
Faith Bemiss can be reached at 530-0289 or @flbemiss.