The Missouri State Fair annually spotlights many of the best and brightest individuals and their livestock, crops, artwork, crafts, and a vast array of exhibits
The Fair is also a showcase for the innovations the men and women who work in agriculture develop throughout their efforts each year.
For those who are unable to attend the Fair or for anyone who wants to keep up with the trends in agriculture and highlights they can do so by reading Missouri Agriculture, the magazine from the Missouri Department of Agriculture.
“Missouri Agriculture is an annual publication that showcases the people, places and things that make up agriculture in the Show Me State,” Sarah Alsager, public information officer for the Missouri Department of Agriculture, said via email. “The content of the publication revolves around the department’s priorities and includes stories about consumer outreach, environment stewardship, international marketing, youth in agriculture and more.”
According to Alsager, the magazine has a print distribution of 15,000 and is also available at www.mo-agriculture.com.
“The magazine is distributed through various events and tradeshows booths that our staff hosts or participates including the Governor’s Conference on Agriculture, the State FFA Convention and the State Fair, among others,” Alsager said. “It’s also distributed by advertisers and agricultural partners like MU Extension and USDA FSA and a copy is given to all Missouri legislators and many public libraries across the state.”
No public funds are used to produce the magazine and it is paid entirely through its advertising dollars.
The Department of Agriculture’s staff develops many of the story ideas but the actual writing and photography is done by Journal Communications under the oversight of the Department of Agriculture’s staff.
“Journal Communications is an integrated media and content marketing company based in Franklin, Tennessee,” Alsager wrote in her email. “The company serves clients nationally in the community and economic development, travel and tourism and agribusiness industries.
“They partner with several other state departments of agriculture to produce similar publications,” she added.
Sharing the stories of Missouri’s farm families and the work the industry does each year is a priority for the Department.
“The pages in this issue of Missouri Agriculture highlight a handful of the numerous outstanding individuals who represent the state’s number one industry,” Missouri Department of Agriculture Director Richard Fordyce said. “There are many incredible things going on in Missouri agriculture and we’re thrilled to have this opportunity to tell the stories of the people who have chosen to make agriculture their livelihood.
“This publication is a method of sharing information about the benefit agriculture provides to consumers and producers in the state,” Fordyce added. “Agriculture is an industry that touches the lives of all Missourians on a daily basis, whether it be the fuel in vehicles or the food on plates.”
Hope Lecchi can be reached at 660-826-1000 ext. 1484.