Sedalians with a sweet tooth can indulge a little more with the opening of Smallcakes Cupcakery and Creamery.
The new store, located at 3040 W. Broadway Blvd. Suite 390, opened last Thursday with a line reaching almost out the door. Brooke Reid, who owns the store with her husband, Chad, said the idea to open a Smallcakes in Sedalia came from their kids.
“Our family, we go to Smallcakes a lot and we were having to drive to Lee’s Summit, or Warrensburg has one,” Reid said. “We were in Sedalia one day and the kids asked if we could stop at Smallcakes and I said, ‘well there’s not one in Sedalia.’ That’s really how it all started, to be completely honest, was my kids’ love for the sweets.
“Sedalia just really doesn’t have anything that offers fresh-baked every day or a bakery anymore and it has turned out really good, so I think everyone was ready for something,” she added.
The store offers 16 varieties of cupcakes each day, including 14 signature flavors such as Cookies N Cream, Red Velvet, Caramel Crunch and Birthday Cake, as well as two special flavors that change each day. Customers can also purchase cookies, ice cream and beverages. Reid said one of her favorites is the Strawberry Shortcake while her kids love the Fruity Pebbles because it’s bright orange.
“People’s favorites seem to be the Peanut Butter, the Lemon Drop and everyone seems to really be enjoying the ice cream, which from a franchise standpoint, our numbers were not expected to be as high, but we did take over (the former location of) Baskin Robbins, so people are still coming here expecting ice cream,” she said.
The cupcakes are baked fresh each day. Reid said she’s never baked on this large of a scale before, but she and the rest of the staff are getting used to being professional bakers.
“At home is the only experience I have, love to do it, but of course this is a completely different scale,” she said. “Everything is baked fresh daily, so everything is made starting at 5 a.m. and we make a certain amount each day and when we sell out, we sell out to be able to give our customers the fresh-baked.”
Reid said their peak times are when school gets out, with plenty of parents bringing their kids for an after-school treat, and after work when people bring a few cupcakes home. The cupcakery has been an instant hit in Sedalia, so Reid said they’re fine-tuning how many cupcakes to make each day.
“I’m still trying to conquer (baking on a large scale). We have it broken down in a pretty good system, we had some training from the franchise,” she said. “We have a pretty good system going, but we hope to get the time down and the quantities we need each day better because we are running out, but we are still upping the quantities. We know that’s going to level off somewhere, but we don’t want to have a lot leftover either.”
The store is a family business at the moment, with all employees being family members, including Reid’s sister, niece, aunt and mother-in-law.
“It has been a learning experience for us. We’ve grown as a family, for sure,” Reid said. “We’ve learned a lot along the way, we’re still learning and we’re very appreciative of the community letting us be able to learn as we go.”
Smallcakes will host a grand opening in a few weeks, date to be determined. The store will have specials that day plus activities for kids. For more information, find Smallcakes Sedalia on Facebook.
Nicole Cooke can be reached at 660-530-0138 or @NicoleRCooke.