Tourism Commission awards funding

By Nicole Cooke - [email protected]

By Nicole Cooke

[email protected]

The Sedalia Area Tourism Commission approved 2016 funding for eight entities during its meeting last Monday.

The commission discussed and voted on the requests for Funding 2016 Destination Marketing Applications, awarding a total of $371,555 to eight events and organizations, compared to $274,004.95 in 2015.

“The Tourism Commission is appointed to oversee dispersing of the lodging tax that is dedicated to promoting Sedalia as a visitor destination,” said Deb Biermann, Convention and Visitor Bureau and Tourism Commission Liaison. “They are encouraging collaboration between different groups that would strengthen the attraction of people to coming overnight or increasing return visits.”

Biermann said Trail’s End was the only group from 2015 that did not request funding for 2016.

According to the meeting minutes, the commission approved the following requests:

• Missouri State Fair, $69,680. It was approved as requested to fund advertising and event promotion. $49,355 for advertising, $13,100 for event promoters, $245 for professional memberships, $3,500 for promotional items, $1,000 printed materials and $2,500 trade shows.

• Daum Museum of Contemporary Art, $9,636. It was approved as requested to fund advertising.

• Scott Joplin International Ragtime Festival, $22,305. It was approved as requested to fund advertising and festival promotion. $14,005 for advertising, $3,300 for printed material, $3,000 for social media and $2,000 for trade show. A $1,800 special request for a marketing plan prepared by the University of Central Missouri to target youth was not approved.

• Katy Depot, $23,820. It was approved as requested. $4,735 for Sedalia Welcome Center, $6,500 for the Katy Depot Historic Site, $1,600 for the Katy Trail Trailhead and $10,935 for the Sedalia Ragtime Archives Project.

• Liberty Center Association for the Arts, $25,150. The request was approved with modifications for advertising and Sedalia Cultural Arts Destination promotion.

Terri Ballard and James Trelow presented to request funding for a Sedalia Cultural Arts Campaign: $5,200 for social media, $4,200 for publications, $7,300 for advertising, and $13,950 for development totaling $30,650. The commission requested follow-up regarding the “‘what and where’ of the proposed line items for the Joplin Lounge, the Sedalia Art History Exhibit, and the Footsteps Tour.”

• Queen of the Prairies Festival of the Arts, $3,929. It was approved as requested for advertising.

• Convention and Visitors Bureau, $217,035. The request was approved. $113,450 for Sedalia destination marketing and $102,585 for CVB administration.

“The only one modified was Liberty Center. … It’s not that (the commission) didn’t feel the project was worthy, it didn’t feel it was far enough along to fund at this point,” Biermann explained. “They did receive funding but there was one category that (the commission) chose not to fund at this point.”

The commission denied only one request. Sedalia Downtown Development Inc. requested $100,000 to help with restoring the Uptown Theater and purchasing equipment, which was not approved.

“That was kind of the same thing,” Biermann said. “They were requesting funding for infrastructure improvements, and the Tourism Commission traditionally funds destination marketing. They felt once the renovations were competed that group was certainly invited to submit a request for visitor destination marketing, more along the lines of the commission’s mission and tradition of how they fund projects.”

Nicole Cooke can be reached at 660-826-1000 ext. 1482 or @NicoleRCooke.

Nicole Cooke can be reached at 660-826-1000 ext. 1482 or @NicoleRCooke.

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